THE YELLOW PAGES
Using the iconic Yellow Pages telephone book as a reference,
this branding system was developed for YP.com, the new name and home
for the Yellow Pages. Freelancing for: Mother, NYC, 2010

LOGO SYSTEM

LOGO SYSTEM AS PATTERN
PEARL JAM & ROBIN HOOD
Images inspired by the Pacific Northwest were used to create print pieces for the
Robin Hood Rocks event hosted by Robin Hood with musical guest, Pearl Jam. Robin Hood's
mission is to fight poverty in NYC. Collaboration with: Keira Alexandra, 2010

INVITE / FOLDOUT POSTER — FRONT

INVITE / FOLDOUT POSTER – BACK

TAKEAWAY PIECE FOLDS TO FIT OVER PEARL JAM CD CASE
THE NEW YORK TIMES
Artwork created for an article entitled: Don't Let Iran Become the Next War.
Published in The New York Times, February 3, 2007.

ARTWORK FEATURED IN THE NYT
TARGET
Logo for the Target Loves campaign, developed for the 2010
Winter Olympic games in Vancouver. Valentines Day was used as inspiration as it
occurred during that year's games. Freelancing for: Mother, NYC, 2010

LOGOTYPE

ICON SYSTEM AND VARIATION OF LOGOTYPE

BILLBOARDS

POSTERS
DELL
'Propeller' was an idea pitched to Dell for their new cloud computing initiative.
Freelancing for: Mother Industries, 2011

LOGO

MOODBOARD